Chapter 7 - The PR Campaign

By Monday morning, the fallout reached a fever pitch.
Rochelle, realized that legal threats and drunken rants wouldn't work against a woman backed by a high-powered corporate litigator, decided to weaponize the court of public opinion.
At 9:00 AM, while I was reviewing architectural schematics for a new commercial plaza in my office, my phone rang. It was my media relations director, Sarah.
“Renee, we have a situation on social media,” Sarah said urgently. “A Facebook post is going viral across local Toronto real estate and community groups. It’s been shared over two thousand times in three hours.”
I pulled up my laptop screen.
The post had been written by Rochelle. It featured a photo of my four-thousand-square-foot home, paired with a tearful selfie of Rochelle and her three children standing outside their modest rental apartment.
The caption read:
“Heartbroken. Today, my husband Tamson was thrown in a jail cell because he tried to talk to his multi-millionaire sister, Renee Fontaine. Renee owns dozens of luxury properties across Ontario through her shadow company, Birwood Residential, while leaving her own elderly mother and young nieces in mold-infested apartments. She’s evicting her 64-year-old mother from her home next month. Blood means nothing to corporate greed.”
The comment section was an absolute sewer. Hundreds of strangers were calling me a monster, a sociopath, and a threat to family values. Some local bloggers were already trying to link Birwood Residential Holdings to my commercial development brand.
My phone buzzed again. This time, it was Loretta.
She didn't leave a voice message. She sent a text:
“Renee, look at what you’ve done to this family. Tamson is in a cold cell because of you. Remove the charges, give Tamson a management position at Birwood, and let us move into the Oakville house, or Rochelle will go to the local news stations with this story. You have until 5:00 PM.”
A blackmail attempt. Plain and simple.
I sat back in my leather chair, staring at the screen. Ten years ago, a public smear campaign like this would have terrified me. I would have worried about my corporate reputation, my clients, or what people thought of me.
Now? I had Creswell Vance on my side.
I picked up my phone and called my husband’s direct line.
“Did you see Rochelle’s post?” I asked softly.
“I saw it five minutes ago,” Creswell replied, his voice terrifyingly calm. “My senior associate is already drafting a formal statement of claim for defaming a corporate executive, tortious interference with business relations, and extortion.”
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“She wants to go to the news, Creswell,” I said.
“Let her,” Creswell sneered. “In fact, let’s invite them.”